I was really impressed with the history of Zara. Zara is a retail store that was founded in 1975 by Amancio Ortega and Rosalía Mera. Zara doesn’t do any zero advertising. Zeeerrrrrro. They use what money they have to open a new store. Zara doesn’t send all of their clothing to sweat shops overseas, a great deal of their products are made in the country where they reside. Zara can change a product or fashion design within two weeks. They can come up with a product from concept to in the store in around 5 weeks….which is a month to and a week. If a product doesn’t sell within a few weeks they can it and bring out another product. Crazy, this company is. They broke all the rules especially in the fashion world, yet there extremely successful. So I guess what it all comes down to is believe. Well enjoy reading the History of Zara. Click the Link.