So Red Bull got it starts pretty funny, one of the founders of red bull took a drink of a energy can that was being sold in Thailand and it instantly cured his jet lag. He said what does this stuff have in it? Then later on he and the guy that made the drink,( Dietrich Mateschitz and Chaleo Yoovidhya) took 500,000 and started the company in 1984. The product wasn’t launched in Austria until 1987. Red Billion, I mean Red Bull made both men billionaires. They still have the headquarters in a small village in Austria under heavy guard. Well you can read more about the History of Austria here. Click the link.