Chanel was started in 1909 and started off with the name of House Of Chanel. Gabrielle Chanel was the mistress of two socialite businessman ( Etienne Balsan and Arthur Boy Capel). Both of these men saw Gabrielle’s fashions sense and business sense and financed many of her ideas. During World War I supplies of certain fabrics were limited as many of the fabrics were used to make uniforms. In spite of this Gabrielle used jersey cloth which sat really well on the women’s bodies that wore them. This story was good there were a lot of twists and turns to it…..don’t take my word for it. Read about the history of Chanel….click the link.