Tag Archives: Advertising Campaign

The History of Marlboro

Whether you agree with Cigarettes or not, there here to stay. Phillip Morris started Marlboro in 1924….as a Woman’s cigarette…then he wanted to go after the male advertiser market..he hired an advertising company, came up with a marketing campaign, using a cowboy, and his market share went from less than 1 percent to the 4th largest cigarette brand in the world. Pretty interesting…….The company also heavy sponsors racing events………History of Marlboro.