Did you know that Audi in latin means listen? Wow. You learn something new everyday. August Horch started Audi. He was sued by his former business partners and was sitting around having a meeting with some friends thinking of a new company name. Then his son yelled out the name of the company should be called Audi. Wow, so amazing from such small beginnings. Read about the history of Audi here. Click the highlighted Audi link.