So Red Bull got it starts pretty funny, one of the founders of red bull took a drink of a energy can that was being sold in Thailand and it instantly cured his jet lag. He said what does this stuff have in it? Then later on he and the guy that made the drink,( Dietrich Mateschitz and Chaleo Yoovidhya) took 500,000 and started the company in 1984. The product wasn’t launched in Austria until 1987. Red Billion, I mean Red Bull made both men billionaires. They still have the headquarters in a small village in Austria under heavy guard. Well you can read more about the History of Austria here. Click the link.
Kellogg’s was started by William Keith Kellogg in 1906. William introduced a 30 hour work week for his employees during the great depression so that he could supplement an additional shift of employees. After losing market share due to a lack of marketing and a stock analyst saying the company was done for, a manager of the company was motivated to turn that situation around. Kellogg’s since inception has added several smaller companies to its Brand. Well enjoy reading about the History of Kellogg’s and have a Greeeeeat day. Click the link.
Accenture was started in 1953 after GE asked Arthur Andersen to automate payroll at one of its processing plants……the company later….went on to spilt into two separate companies…..one of the companies…was some how tied to the Enron, and scandal and the other wasn’t and walaah…you have Accenture……Enjoy.
The History of Accenture Click the link.
So if you haven’t noticed or have been hid under a rock some where you will discover and find out that Warner Brothers is one of the top or top distributors of film and multimedia products in the industry. Yes this Behemoth of a company didn’t start out that way. Three Brothers that started the company started by showing miners in a town movies using a projector. Yes, all things that we see now, took time, money, emotion, energy, time, and productivity. So guess what, here’s some motivation for yah, so go ahead and read the story and enjoy. Click the link………..
So from this list I am going to include what was interesting or how each company got started and what they had to go threw to make it where they are now. Or something along those lines, so enjoy. This list was complied by Forbes.com
|Brand||Brand Value ($bil)||1-Yr Value Change (%)||Brand Revenue ($bil)||Company Advertising ($mil)||Industry|
|18.3||9||8.0||9,300||Consumer Packaged Goods|
|16.9||16||10.6||8,707||Consumer Packaged Goods|
|11.8||18||11.3||–||Consumer Packaged Goods|
|11.6||6||11.1||2,200||Consumer Packaged Goods|
|11.1||13||13.3||–||Consumer Packaged Goods|
|9.6||12||10.4||9,300||Consumer Packaged Goods|
|9.1||-10||7.1||640||Consumer Packaged Goods|
|8.7||-6||7.1||1,120||Consumer Packaged Goods|
|7.9||7||3.9||1,792||Consumer Packaged Goods|
Bank of America
|7.6||5||467.2||–||Oil & Gas|
|6.4||18||420.7||–||Oil & Gas|
|6.2||13||4.0||8,707||Consumer Packaged Goods|
|5.6||2||4.4||314||Consumer Packaged Goods|
|5.4||15||4.4||2,798||Consumer Packaged Goods|
So here I am posting twice in one day. Wow. I know. Well sometimes circumstances happen to us in life threw no fault of our own that things happen to us. Some we can control and some our beyond our control. But then you ask yourself if you could and are capable of becoming someone then why aren’t you. So what does this have to do with Skillshare and the advertising business. Well as you can see since this isn’t an advertising site, I currently dj, and do kid’s parties and thigns along those lines. But I also feel in my hear that I can make a great contribution in the world of advertising and marketing since the profession (from my perspective) combines creativity with desire, willpower and determination. A skill set that I said to myself I possess. But then the hard questions come up like but you don’t work in advertising you work in teaching. Yes true. But I always say where there’s a will there’s a way because we all heard of stories of single moms with 3 kids who go back to school while maintaining a full time job and a family. So I said to myself well the only thing stopping me then is knowledge. Oh do I get the knowledge that I need to get to where I want to go. After googling advertising classes and courses online endlessly I stumbled upon, tada…….. www.skillshare.com One of the classes that was extremely helpful for me was a class by Seth Godin. Here is a link to his blog. http://sethgodin.typepad.com/ He really brakes down what it means to be a marketer and advertiser. Most people my self including just think, oh yes, I wanna do advertising because I’m creative. But if you take a few of his courses you”ll understand with the advent of digital being creative is good, but who are trying to reach with this creativity. Where do they stand, what do they do, he literally takes years of knowledge and research and breaks it down for you to understand. I know look at my own plans for my business ideas in a new light and new direction. I have also taken other classes on there as well. But basically because of the openness of the internet you can learn anything you want. But when it comes to reaching people you better know you want to reach, how, and why they would wanna interact with you. Don’t take my word for it. Go to the website and Check it Out.