Tag Archives: Marketing

The History of Red Bull

So Red Bull got it starts pretty funny, one of the founders of red bull took a drink of a energy can that was being sold in Thailand and it instantly cured his jet lag. He said what does this stuff have in it? Then later on he and the guy that made the drink,( Dietrich Mateschitz and Chaleo Yoovidhya) took 500,000 and started the company in 1984. The product wasn’t launched in Austria until 1987. Red Billion, I mean Red Bull made both men billionaires. They still have the headquarters in a small village in Austria under heavy guard. Well you can read more about the History of Austria here. Click the link.

The History of Kellogg’s

Kellogg’s was started by William Keith Kellogg in 1906. William introduced a 30 hour work week for his employees during the great depression so that he could supplement an additional shift of employees. After losing market share due to a lack of marketing and a stock analyst saying the company was done for, a manager of the company was motivated to turn that situation around. Kellogg’s since inception has added several smaller companies to its Brand. Well enjoy reading about the History of Kellogg’s and have a Greeeeeat day. Click the link.

The History of Accenture

Accenture was started in 1953 after GE asked Arthur Andersen to automate payroll at one of its processing plants……the company later….went on to spilt into two separate companies…..one of the companies…was some how tied to the Enron, and scandal and the other wasn’t and walaah…you have Accenture……Enjoy.

The History of Accenture Click the link.

The History of Warner Brothers

warnerbrotherslogo
warnerbrotherslogo

So if you haven’t noticed or have been hid under a rock some where you will discover and find out that Warner Brothers is one of the top or top distributors of film and multimedia products in the industry. Yes this Behemoth of a company didn’t start out that way. Three Brothers that started the company started by showing miners in a town movies using a projector. Yes, all things that we see now, took time, money, emotion, energy, time, and productivity. So guess what, here’s some motivation for yah, so go ahead and read the story and enjoy.    Click the link………..

http://en.wikipedia.org/wiki/Warner_Bros.

 

World Most Valuable Brands

So from this list I am going to include what was interesting or how each company got started and what they had to go threw to make it where they are now. Or something along those lines, so enjoy. This list was complied by Forbes.com

  Brand Brand Value ($bil) 1-Yr Value Change (%) Brand Revenue ($bil) Company Advertising ($mil) Industry
1

Apple

104.3 20 156.5 1,100 Technology
2

Microsoft

56.7 4 77.8 2,600 Technology
3

Coca-Cola

54.9 9 23.5 3,342 Beverages
4

IBM

50.7 5 104.5 1,339 Technology
5

Google

47.3 26 43.5 772 Technology
6

McDonald’s

39.4 5 88.3 788 Restaurants
7

General Electric

34.2 2 132.1 Diversified
8

Intel

30.9 -4 53.3 2,000 Technology
9

Samsung

29.5 53 181.0 4,398 Technology
10

Louis Vuitton

28.4 16 9.4 4,211 Luxury
11

BMW

27.9 6 77.6 Automotive
12

Cisco

27.0 3 48.6 218 Technology
13

Oracle

26.9 4 37.2 85 Technology
14

Toyota

25.6 17 186.6 3,970 Automotive
15

AT&T

24.2 0 126.4 2,910 Telecom
16

Mercedes-Benz

23.5 8 90.9 Automotive
17

Disney

23.1 21 22.0 2,500 Leisure
18

Wal-Mart

21.7 7 299.5 2,300 Retail
19

Budweiser

21.1 14 9.9 Alcohol
20

Honda

21.1 1 115.2 3,048 Automotive
21

SAP

19.6 28 20.3 Technology
22

Verizon

19.3 0 115.8 2,381 Telecom
23

Gillette

18.3 9 8.0 9,300 Consumer Packaged Goods
24

NIKE

18.2 14 23.7 2,745 Apparel
25

Pepsi

18.1 13 13.3 2,200 Beverages
26

American Express

18.0 5 33.8 2,890 Financial Services
27

Nescafe

17.7 2 10.7 Beverages
28

L’Oréal

16.9 16 10.6 8,707 Consumer Packaged Goods
29

Marlboro

16.6 9 23.6 483 Tobacco
30

H&M

16.1 12 18.3 Retail
31

Hewlett-Packard

15.3 -16 119.9 1,000 Technology
32

HSBC

15.2 0 104.9 Financial Services
33

Amazon.Com

14.7 44 60.6 2,000 Technology
34

Visa

14.2 12 10.4 Financial Services
35

Siemens

13.7 1 100.6 Diversified
36

Facebook

13.7 4 5.1 67 Technology
37

ESPN

12.9 12 10.4 2,500 Media
38

Gucci

12.1 1 4.7 Luxury
39

Nestle

11.8 18 11.3 Consumer Packaged Goods
40

Frito-Lay

11.6 6 11.1 2,200 Consumer Packaged Goods
41

IKEA

11.5 5 35.5 Retail
42

Danone

11.1 13 13.3 Consumer Packaged Goods
43

Audi

10.9 1 55.2 Automotive
44

Ford

10.6 34 130.0 4,000 Automotive
45

Coach

10.5 1 5.1 103 Luxury
46

Fox

10.2 20 11.7 2,200 Media
47

UPS

10.2 13 54.1 Transportation
48

Home Depot

10.1 12 74.8 831 Retail
49

Accenture

9.7 10 30.4 Business Services
50

Thomson Reuters

9.6 -10 7.2 Media
51

Pampers

9.6 12 10.4 9,300 Consumer Packaged Goods
52

Zara

9.4 11 13.5 Retail
53

Hermès

9.3 20 4.5 234 Luxury
54

J.P. Morgan

9.1 -30 43.1 Financial Services
55

Kraft

9.1 -10 7.1 640 Consumer Packaged Goods
56

Wells Fargo

9.0 -14 91.2 578 Financial Services
57

Canon

8.7 -11 41.8 998 Technology
58

Kellogg’s

8.7 -6 7.1 1,120 Consumer Packaged Goods
59

Ebay

8.5 14 6.3 1,100 Technology
60

Caterpillar

8.5 21 65.9 Heavy Equipment
61

Adidas

8.4 23 14.5 Apparel
62

Volkswagen

8.1 16 145.7 Automotive
63

Nintendo

8.0 -39 7.6 Technology
64

Colgate

7.9 7 3.9 1,792 Consumer Packaged Goods
65

Bank of America

7.7 -9 83.3 1,873 Financial Services
66

Shell

7.6 5 467.2 Oil & Gas
67

Mastercard

7.4 8 7.4 775 Financial Services
68

Rolex

7.4 14 4.5 Luxury
69

Red Bull

7.2 16 6.3 Beverages
70

Prada

7.1 23 3.4 193 Luxury
71

Philips

7.1 14 31.9 1,144 Diversified
72

Nokia

7.0 -55 38.8 Technology
73

Lexus

7.0 1 18.7 3,970 Automotive
74

Chanel

7.0 13 4.4 Luxury
75

Heineken

7.0 7 6.0 Alcohol
76

Starbucks

6.9 9 13.0 Restaurants
77

Allianz

6.9 5 130.8 Financial Services
78

Nissan

6.9 17 108.5 2,749 Automotive
79

Goldman Sachs

6.8 -15 41.7 Financial Services
80

Sony

6.6 -20 69.5 4,260 Technology
81

Hyundai

6.5 21 49.7 1,947 Automotive
82

Exxon Mobil

6.4 18 420.7 Oil & Gas
83

John Deere

6.4 14 36.2 177 Heavy Equipment
84

Dell

6.4 -23 56.9 833 Technology
85

Boeing

6.4 12 81.7 Aerospace
86

Ralph Lauren

6.4 28 6.4 217 Apparel
87

Chase

6.3 -9 56.8 Financial Services
88

Lancome

6.2 13 4.0 8,707 Consumer Packaged Goods
89

Santander

6.0 -2 57.3 855 Financial Services
90

Ericsson

5.9 -35 34.6 Technology
91

FedEx

5.8 10 44.3 424 Transportation
92

Subway

5.7 17 18.1 Restaurants
93

ING

5.7 8 118.7 722 Financial Services
94

Credit Suisse

5.7 -9 42.0 Financial Services
95

Porsche

5.7 16 17.8 Automotive
96

Heinz

5.6 2 4.4 314 Consumer Packaged Goods
97

AXA

5.6 10 149.3 Financial Services
98

MTV

5.6 -7 3.1 1,205 Media
99

Burberry

5.5 13 3.0 Luxury
100

Estee Lauder

5.4 15 4.4 2,798 Consumer Packaged Goods

Skillshare is a great way to learn the advertising business from the outside in.

So here I am posting twice in one day. Wow. I know. Well sometimes circumstances happen to us in life threw no fault of our own that things happen to us. Some we can control and some our beyond our control. But then you ask yourself if you could and are capable of becoming someone then why aren’t you.  So what does this have to do with Skillshare and the advertising business.  Well as you can see since this isn’t an advertising site, I currently dj, and do kid’s parties and thigns along those lines. But I also feel in my hear that I can make a great contribution in the world of advertising and marketing since the profession (from my perspective) combines creativity with desire, willpower and determination. A skill set that I said to myself I possess. But then the hard questions come up like but you don’t work in advertising you work in teaching. Yes true. But I always say where there’s a will there’s a way because we all heard of stories of single moms with 3 kids who go back to school while maintaining a full time job and a family.  So I said to myself well the only thing stopping me then is knowledge. Oh do I get the knowledge that I need to get to where I want to go. After googling advertising classes and courses online endlessly I stumbled upon, tada…….. www.skillshare.com  One of the classes that was extremely helpful for me was a class by Seth Godin. Here is a link to his blog.  http://sethgodin.typepad.com/ He really brakes down what it means to be a marketer and advertiser.  Most people my self including just think, oh yes, I wanna do advertising because I’m creative. But if you take a few of his courses you”ll understand with the advent of digital being creative is good, but who are trying to reach with this creativity.  Where do they stand, what do they do, he literally takes years of knowledge and research and breaks it down for you to understand.  I know look at my own plans for my business ideas in a new light and new direction.  I have also taken other classes on there as well. But basically because of the openness of the internet you can learn anything you want. But when it comes to reaching people you better know you want to reach, how, and why they would wanna interact with you. Don’t take my word for it.  Go to the website and Check it Out.