So what do political voting signs have to do with anything creative. Alot in fact. Take for instance the name. Well first let me get my thoughts together. Okay got it. Now the name. Well let me put a picture in here as reference. Something thrown together using Illustrator.
So the sign like all political signs say the person’s name in small to basic print. Then it has the last name in SUPERBOLD Extra LARGE PRINT, now I get it. Most people aren’t going to take the time to read through the issues and see where each person stands. But the question I ask is what do the large letters stand for really. Well of course the obvious answer is so when people get to the polls they can remember the last name when they see it on the voting form. Well yes that’s one way of looking at it. But I think the real reason whether obvious or not is people identify with last names. People draw pictures with last names. If I say Kedrick Johnson for school superintendent. You automatically drawed a picture of what Kedrick Johnson looks like for Superintendent. When I say Ricardo Fuentes for Mayor. You draw a picture of the person whos running for that spot. Now what most people fail to admit but do because I was guilty of it in the past. We say do I want this guy in charge of doing this or that in my community. Then all your prejuides and biases, perceived or real experiences go to work and assist you with your decision making. So if my name is Thomas Reynord and I want to be Chairman of Arts. I might not get that many votes since people picture a Chairman of Arts differently. That doesn’t mean that Thomas can’t be Chairman of Arts, it just might be a harder sell.
So what does creativity have to do with politics? Everything. The conception of the idea. The way to reach the people. The way to sway public opinion. Polls. Mentality. Call to actions. Yes the same mechanisms of selling and marketing are in politics. Who’d a thoguht. LOL. Well enough of mi (yes mi) (in a pirate voice) ranting. Until next time Electramorhipism. Out.